For SSL
Force SSL with www
Force SSL without www

For Cache
Enable Keep-Alive
Enable Gzip Compression

 

For Security
Disable Directory Browsing
Redirect all visitors except your IP

For Setting
Increase WordPress Memory Limit

 
For SEO
WordPress Ping List for Faster Indexing Of New Post
Setup Robots.txt
Redirect a single page
Redirect an entire site
Responsive SEO Image
Responsive SEO Anchor Text (Hyperlink)
Responsive SEO Anchor Text (Hyperlink) with New Tab
Responsive SEO Anchor Text (Hyperlink) with New Tab and No follow link
Reduce Google Bounce Rate
Display Google Reviews on Website

Dropping Symbol

Track Website Email Click / Website Phone Click

Most commonly use Unicode

• Circular Bullet Point
  non-breaking space

Force SSL with www

Redirect all http non-www and www and https without www to force display https with www
Insert into .htaccess file

# Force HTTPS with www
 
RewriteCond %{HTTPS} off
 
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
 
RewriteCond %{HTTP_HOST} !^www\.
 
RewriteRule ^(.*)$ https://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Enable Keep-Alive

Creating multiple connections may reduce the loading time. It also utilizes many resources on the server.
Reference: https://blog.stackpath.com/glossary/keep-alive/
Insert into .htaccess file

# Enable Keep-Alive
 
<ifModule mod_headers.c>
 
Header set Connection keep-alive
 
</ifModule>

Disable Directory Browsing

Somebody who knows the directory structure of a WordPress installation, may utilize his insight to do some harm. Other than you ought not let them realize what plugins are you utilizing.
Insert into .htaccess file

# disable directory browsing
 
Options All -Indexes

Force SSL without www

Redirect all http traffic to force display https without www
Insert into .htaccess file

# Force HTTPS without www
 
RewriteEngine On
 
RewriteCond %{HTTPS} off
 
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Enable Gzip Compression

Compression make your website simple and effective way to save bandwidth and speed up your website.
Reference: https://torquemag.io/2016/04/enable-gzip-compression-wordpress/
Insert into .htaccess file

<IfModule mod_deflate.c>
 
# Compress HTML, CSS, JavaScript, Text, XML and fonts
 
AddOutputFilterByType DEFLATE application/javascript
 
AddOutputFilterByType DEFLATE application/rss+xml
 
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
 
AddOutputFilterByType DEFLATE application/x-font
 
AddOutputFilterByType DEFLATE application/x-font-opentype
 
AddOutputFilterByType DEFLATE application/x-font-otf
 
AddOutputFilterByType DEFLATE application/x-font-truetype
 
AddOutputFilterByType DEFLATE application/x-font-ttf
 
AddOutputFilterByType DEFLATE application/x-javascript
 
AddOutputFilterByType DEFLATE application/xhtml+xml
 
AddOutputFilterByType DEFLATE application/xml
 
AddOutputFilterByType DEFLATE font/opentype
 
AddOutputFilterByType DEFLATE font/otf
 
AddOutputFilterByType DEFLATE font/ttf
 
AddOutputFilterByType DEFLATE image/svg+xml
 
AddOutputFilterByType DEFLATE image/x-icon
 
AddOutputFilterByType DEFLATE text/css
 
AddOutputFilterByType DEFLATE text/html
 
AddOutputFilterByType DEFLATE text/javascript
 
AddOutputFilterByType DEFLATE text/plain
 
AddOutputFilterByType DEFLATE text/xml
 
 
# Remove browser bugs (only needed for really old browsers)
 
BrowserMatch ^Mozilla/4 gzip-only-text/html
 
BrowserMatch ^Mozilla/4\.0[678] no-gzip
 
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
 
Header append Vary User-Agent
 
</IfModule>

Increase WordPress Memory Limit

Why WordPress Memory Limit Shows 40MB and can’t Raise? Put the following code above “require_once(ABSPATH . ‘wp-settings.php’);”
Insert into wp-config.php file

define('WP_MEMORY_LIMIT', '128M');

Responsive SEO Image

<img src="/wp-content/uploads/2017/06/singapore-zoo.jpg" title="Singapore Zoo" alt="Singapore Zoo" width="300" height="" style="max-width:100%;max-height:100%;">

Responsive SEO Anchor Text (Hyperlink)

<a href="" title="" rel="noopener"></a>

Responsive SEO Anchor Text (Hyperlink) with New Tab

<a href="" title="" rel="noopener" target="_blank"></a>

Responsive SEO Anchor Text (Hyperlink) with New Tab and No follow link

<a href="" title="" rel="noopener nofollow" target="_blank"></a>

Reduce Google Bounce Rate

Apply before <body>

<!-- start of google bounce from covert -->
 
<script type="text/javascript">
 
(function (tos) { window.setInterval(function () { tos = (function (t) { return t[0] == 50 ? (parseInt(t[1]) + 1) + ':00' : (t[1] || '0') + ':' + (parseInt(t[0]) + 10); })(tos.split(':').reverse()); window.pageTracker ? pageTracker._trackEvent('Time', 'Log', tos) : _gaq.push(['_trackEvent', 'Time', 'Log', tos]); }, 10000);
 
})('00');
 
</script>
 
<!-- end of google bounce from covert -->

Redirect all visitors except your IP

How to redirect all visitors except your IP to another website? – https://www.siteground.com/kb/how_to_redirect_all_visitors_except_your_ip_to_another_site/
Insert into .htaccess file

ErrorDocument 403 http://www.yourdomain.com/under-maintenance/
 
Order deny,allow
 
Deny from all
 
Allow from xx.xx.xx.xx
 
Allow from xx.xx.xx.xx

Setup Robots.txt

Control crawl accessing your webpages
Insert into robots.txt file
Reference: https://www.yourdreamtoys.com/robots.txt

########################################################
 
#
 
#    yourdomain.com Robots File
 
#    Last Updated on May 1st, 2018
 
#
 
########################################################
 

User-agent: *
 
Disallow: /wp-*
 
Allow: /wp-content/uploads/
 
Allow: /wp-admin/admin-ajax.php
 

Sitemap: http://www.yourdomain.com/sitemap_index.xml
 


# allow only important bots
 
User-agent: Baiduspider, Googlebot, Googlebot-Image, Mediapartners-Google, Yahoo-Blogs, Yahoo-MMCrawler, Yandex, MJ12bot, SemrushBot-SA
 
Allow: /
 

User-Agent: AhrefsBot, contxbot, SeznamBot, ArchitextSpider, msnbot, msnbot-media, Scooter, Slurp, Teoma
 
Disallow:

Display Google Reviews on Website

How to Display Google Reviews on your Website – https://www.launch2success.com/guide/display-google-reviews-website-2017
Step 1. Copy This Code.

<div id="google-reviews"></div>
 

<link rel="stylesheet" href="https://cdn.rawgit.com/stevenmonson/googleReviews/master/google-places.css">
 
<script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.1.1/jquery.min.js"></script>
 
<script src="https://cdn.rawgit.com/stevenmonson/googleReviews/6e8f0d79/google-places.js"></script>
 
<script src="https://maps.googleapis.com/maps/api/js?v=3.exp&key=<!--- Google Console Map API --->&signed_in=true&libraries=places"></script>
 

<script>
 
jQuery(document).ready(function( $ ) {
 
   $("#google-reviews").googlePlaces({
 
        placeId: '<!--- Google Place ID --->' //Find placeID @: https://developers.google.com/places/place-id
 
      , render: ['reviews']
 
      , min_rating: 4
 
      , max_rows:4
 
   });
 
});
 
</script>

Replace “<!--- Google Console Map API --->” & “<!--- Google Place ID --->”

Step 2. Find Your Google Place ID
You can find your place ID by searching in the box below or going to https://developers.google.com/places/place-id

Can’t find your Google Places ID? Read This Article.

WordPress Ping List for Faster Indexing Of New Post

WordPress ping list are very useful to extend your blog reach to major search engines.
Insert in WordPress Setting > Writing Settings
Under Update Services
When you publish a new post, WordPress automatically notifies the following site update services.
Reference: https://www.shoutmeloud.com/wordpress-ping-list.html

http://blogsearch.google.com/ping/RPC2
 
http://bblog.com/ping.php
 
http://bitacoras.net/ping
 
http://blog.goo.ne.jp/XMLRPC
 
http://blogdb.jp/xmlrpc
 
http://blogmatcher.com/u.php
 
http://bulkfeeds.net/rpc
 
http://coreblog.org/ping/
 
http://mod-pubsub.org/kn_apps/blogchatt
 
http://www.lasermemory.com/lsrpc/
 
http://ping.blo.gs/
 
http://ping.bloggers.jp/rpc/
 
http://ping.feedburner.com
 
http://ping.rootblog.com/rpc.php
 
http://pingoat.com/goat/RPC2
 
http://rpc.blogbuzzmachine.com/RPC2
 
http://rpc.blogrolling.com/pinger/
 
http://rpc.pingomatic.com
 
http://rpc.weblogs.com/RPC2
 
http://topicexchange.com/RPC2
 
http://trackback.bakeinu.jp/bakeping.php
 
http://www.bitacoles.net/ping.php
 
http://www.blogoole.com/ping/
 
http://www.blogpeople.net/servlet/weblogUpdates
 
http://www.blogshares.com/rpc.php
 
http://www.blogsnow.com/ping
 
http://www.blogstreet.com/xrbin/xmlrpc.cgi
 
http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php
 
http://www.newsisfree.com/RPCCloud
 
http://www.newsisfree.com/xmlrpctest.php
 
http://www.snipsnap.org/RPC2
 
http://www.weblogues.com/RPC/
 
http://xmlrpc.blogg.de

Redirect a single page

Redirect a URL for quick & easy way for search-engine friendly
Insert in .htaccess file
Reference: https://css-tricks.com/snippets/htaccess/301-redirects/

Redirect 301 /oldpage.html http://www.yoursite.com/newpage.html
 
Redirect 301 /oldpage2.html http://www.yoursite.com/folder/

Redirect an entire site

Does it with links intact. Your old site www.oldsite.com/existing/link.html will become www.newsite.com/existing/link.html. This is very helpful when you are just “moving” a site to a new domain.
Insert in .htaccess file
Reference: https://css-tricks.com/snippets/htaccess/301-redirects/

Redirect 301 / http://newsite.com/

Track Website Email Click / Website Phone Click

Access Google Analytics
Google Analytics Goals:
Step 1. Goal setup
• Custom
Step 2. Goal description
• Name: Email Click Event / Phone Click Event
Goal type: Event
Step 3. Goal details
• Category = button
• Action = click
• Label = email / phone
• Value = “blank”
Step 4. Click “Save”

Before Head just below Google Analytics Code/strong>
Note: Remember to change “[email protected]” in the code to your email address

<script>
 
window.addEventListener('load',function(){
 
 jQuery('a[href^="tel:"]').click(function(){
 
    gtag('event', 'click', {
 
      'event_category' : 'button',
 
      'event_label' : 'phone'
 
    });
 
 })
 

  jQuery('a[href="mailto:[email protected]"]').click(function(){
 
    gtag('event', 'click', {
 
      'event_category' : 'button',
 
      'event_label' : 'email'
 
    });
 
 })    
     
})
 
</script>

Dropping Symbol

Apply before 

<SCRIPT type="text/javascript">
 

// Set the number of snowflakes (more than 30 - 40 not recommended)
 
var snowmax=35
 

// Set the colors for the snow. Add as many colors as you like
 
var snowcolor=new Array("#aaaacc","#ddddff","#ccccdd","#f3f3f3","#f0ffff")
 

// Set the fonts, that create the snowflakes. Add as many fonts as you like
 
var snowtype=new Array("Times","Arial","Times","Verdana")
 

// Set the letter that creates your snowflake (recommended: * )
 
var snowletter=""
 
// autumn ""
 
// snowflake ""
 
// new year "" "" "" "" "" "" "" ""
 
// valentine ""
 

// Set the speed of sinking (recommended values range from 0.3 to 2)
 
var sinkspeed=0.6
 

// Set the maximum-size of your snowflakes
 
var snowmaxsize=30
 

// Set the minimal-size of your snowflakes
 
var snowminsize=8
 

// Set the snowing-zone
 
// Set 1 for all-over-snowing, set 2 for left-side-snowing
 
// Set 3 for center-snowing, set 4 for right-side-snowing
 
var snowingzone=1
 

///////////////////////////////////////////////////////////////////////////
 
// CONFIGURATION ENDS HERE
 
///////////////////////////////////////////////////////////////////////////
 


// Do not edit below this line
 
var snow=new Array()
 
var marginbottom
 
var marginright
 
var timer
 
var i_snow=0
 
var x_mv=new Array();
 
var crds=new Array();
 
var lftrght=new Array();
 
var browserinfos=navigator.userAgent
 
var ie5=document.all&&document.getElementById&&!browserinfos.match(/Opera/)
 
var ns6=document.getElementById&&!document.all
 
var opera=browserinfos.match(/Opera/)
 
var browserok=ie5||ns6||opera
 

function randommaker(range) {
 
        rand=Math.floor(range*Math.random())
 
    return rand
 
}
 

function initsnow() {
 
        if (ie5 || opera) {
 
                marginbottom = document.body.scrollHeight
 
                marginright = document.body.clientWidth-15
 
        }
 
        else if (ns6) {
 
                marginbottom = document.body.scrollHeight
 
                marginright = window.innerWidth-15
 
        }
 
        var snowsizerange=snowmaxsize-snowminsize
 
        for (i=0;i<=snowmax;i++) {
 
                crds[i] = 0;
 
            lftrght[i] = Math.random()*15;
 
            x_mv[i] = 0.03 + Math.random()/10;
 
                snow[i]=document.getElementById("s"+i)
 
                snow[i].style.fontFamily=snowtype[randommaker(snowtype.length)]
 
                snow[i].size=randommaker(snowsizerange)+snowminsize
 
                snow[i].style.fontSize=snow[i].size+'px';
 
                snow[i].style.color=snowcolor[randommaker(snowcolor.length)]
 
                snow[i].style.zIndex=1000
 
                snow[i].sink=sinkspeed*snow[i].size/5
 
                if (snowingzone==1) {snow[i].posx=randommaker(marginright-snow[i].size)}
 
                if (snowingzone==2) {snow[i].posx=randommaker(marginright/2-snow[i].size)}
 
                if (snowingzone==3) {snow[i].posx=randommaker(marginright/2-snow[i].size)+marginright/4}
 
                if (snowingzone==4) {snow[i].posx=randommaker(marginright/2-snow[i].size)+marginright/2}
 
                snow[i].posy=randommaker(2*marginbottom-marginbottom-2*snow[i].size)
 
                snow[i].style.left=snow[i].posx+'px';
 
                snow[i].style.top=snow[i].posy+'px';
 
        }
 
        movesnow()
 
}
 

function movesnow() {
 
        for (i=0;i<=snowmax;i++) {
 
                crds[i] += x_mv[i];
 
                snow[i].posy+=snow[i].sink
 
                snow[i].style.left=snow[i].posx+lftrght[i]*Math.sin(crds[i])+'px';
 
                snow[i].style.top=snow[i].posy+'px';
 

                if (snow[i].posy>=marginbottom-2*snow[i].size || parseInt(snow[i].style.left)>(marginright-3*lftrght[i])){
 
                        if (snowingzone==1) {snow[i].posx=randommaker(marginright-snow[i].size)}
 
                        if (snowingzone==2) {snow[i].posx=randommaker(marginright/2-snow[i].size)}
 
                        if (snowingzone==3) {snow[i].posx=randommaker(marginright/2-snow[i].size)+marginright/4}
 
                        if (snowingzone==4) {snow[i].posx=randommaker(marginright/2-snow[i].size)+marginright/2}
 
                        snow[i].posy=0
 
                }
 
        }
 
        var timer=setTimeout("movesnow()",50)
 
}
 

for (i=0;i<=snowmax;i++) {
 
        document.write("<span id='s"+i+"' style='position:absolute;top:-"+snowmaxsize+"'>"+snowletter+"</span>")
 
}
 
if (browserok) {
 
        window.onload=initsnow
 
}
 

</SCRIPT>

Import to Google Adwords
Adwords > Tools > Conversion actions > Google Analytics
Select to import:
Step 1. Category: Lead
Step 2. Value: Don’t assign a value
Step 3. Click “Import goals”